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Attack Ads, Not Just for Politicians

High-tech companies have shown that they're not above slinging a mud pie or two at their competitors

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Apple Attack

Political attack ads have a long history, but so do high-tech attack ads. For example, who can forget Apple's "1984" ad aired during the 1984 Super Bowl? Now the stuff of cultural legend, the ad came at time when PC and IBM were synonymous--when most people thought of computers as business tools beyond the reach of individual users. With "1984," Apple tried to shatter the image of the PC as an exclusive tool of the pin-striped set.

1984 Apple's Macintosh Commercial

  • Apple Attack
  • Mac Attack
  • Blitz on the MacBook
  • The Amazon Assault
  • The Sony Offensive
  • Going after Google
  • Kill 'em With Laughs
  • Death By Sarcasm



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