Five potential Facebook killers
And three sites crushed by Facebook that are hoping for a rebirth
By Julie Sartain | Network World US | Published: 16:00, 12 July 2011
The social networking scene is constantly in flux. Facebook is at the top of the heap right now, but challengers are springing up all the time, hoping to ride the next big wave into a lucrative IPO. Here are five social media sites that are creating a buzz.
foursquare: Don't oust me, bro
Foursquare is a location-based mobile service that enables participants to share their location with friends by checking in via a smartphone app. It facilitates real world experiences by allowing users to bookmark information about venues they want to visit, then provides customized recommendations. Merchants and brands benefit by using the self service tools to attract and engage customers and fans.