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Five reasons business loves the Mac

How Apple invaded the enterprise

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The Trojan Horse effect

iPhones and iPads are sneaking into the enterprise with or without the knowledge and consent of IT departments. In fact, Forrester Research predicts that Apple will sell $19 billion in Macs and iPads to enterprises in 2012, up 58% from 2011. Once corporate execs get hooked on iPads, itundefineds hard to tell them they canundefinedt have a Mac.


  • The Trojan Horse effect
  • Digital natives
  • Apps in the cloud
  • XP fatigue
  • Coolness factor


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