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Inside the Guardian's digital product testing lab

Over 100 people tested the Guardian's latest mobile app in the UX studio

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The Guardian is on a mission to be the most tech-savvy news organisation in the world after announcing its "digital first" strategy in January 2011.

In order to achieve this, the newspaper is constantly thinking about how it can improve its mobile and tablet applications, which have so far been downloaded by over a million people. 

Part of the Guardian's application development process involves putting the apps in the hands of the user. This is done by releasing beta versions of the app for people to use in their daily lives. It is also done by watching and hearing how people engage with the app within a designated space at the Guardian's office in King's Cross. 

This designated space is the Guardian's UX Studio, which was opened last year. 

Techworld was invited to see the UX Studio this week as the Guardian unveiled a revamped version of its mobile and tablet apps. 


Trialling new technologies

Over 100 people were invited to the UX Studio to try the new Guardian app ahead of its release today. While they were in the studio, employees at the Guardian closely monitored how they engaged with the app. The app was also released as a beta product to 10,000 users who were able to use it in their own time.

  • Trialling new technologies
  • Extra cameras
  • Leading the way
  • Home comforts
  • Multiple devices



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