Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Slideshow

Smart fitting rooms: Bringing the online experience in-store

Digital and interactive fitting rooms that encourage shoppers to try and buy more could soon be found in a retailer near you

Article comments

Most retailers have focused on using technology to improve the shopping experience online through their websites, or to improve stock and till systems in physical stores, but there is one crucial area of a shop that is apparently often overlooked - the fitting room.

Since the fitting room is where many shoppers buying clothes will make their most important decision for a retailer - whether or not to buy an item - Avanade and Accenture have designed a fitting room that uses smart technology to create a more engaging experience for customers. As well as this, the smart fitting room delivers information to the retailer about the shopping experience that they may not have been able to collect before, such as customer preferences and the busiest time of day for shoppers to try on clothes.

The smart fitting room is currently being piloted by a US department store chain, Kohl’s, in a few of its stores, but ComputerworldUK has been given a one-to-one demo of the features in a special set-up in Accenture’s offices in London.


Find
out
more

RFID recognition

As soon as a customer walks into a fitting room with the items they want to try on, sensors in the room pick up the signals from RFID tags on the clothes and bring up information about the items on a touchscreen.


  • RFID recognition
  • Options
  • Cloud-based
  • Alerting the sales assistant
  • Big data for retailers
  • ROI for retailer


Share:

Comments


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *